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We’re excited to announce that we’ve raised $5.5 million to expand our AI-powered data and marketing platform. This marks an important moment for us—and for the future of data-driven marketing in commerce.
The round was led by M13, with participation from Act One Ventures and GR0 Capital. These investors believe in our vision: a smarter CDP built specifically for commerce, designed to turn high-quality data into confident decisions and real-time action.
Why We Raised
This fundraise isn’t just about fueling growth—it’s about continuing to deliver on our promise to marketers.
Commerce brands are dealing with increasingly complex data, siloed tools, and decision delays. As former commerce operators ourselves, we've felt this firsthand, and we built Chord to solve it.
We’re not just another Customer Data Platform. We’re the smarter CDP—an AI-powered platform that brings together data collection, enrichment, attribution, and activation in one place. No engineering bottlenecks. No manual wrangling. Just fast, clear, actionable insight.
“Marketing teams don’t just need data—they need answers. We built Chord to help brands unlock the full potential of their first-party data, without the complexity of traditional tools.” - Bryan Mahoney, Co-Founder & CEO
What We’re Building (and Why It Matters)
Most CDPs were built for general use. We weren’t.
Chord is purpose-built for commerce. We understand the challenges brands face: multi-channel attribution, fragmented systems, SKU complexity, data overwhelm. Our platform is designed to simplify all of it—while helping teams move faster and focus more.
And it’s already making a difference. Customers like Ruggable, Sonos, Sakara, Caraway, and Blue Bottle Coffee are using Chord to:
- Reduce time-to-insight from weeks to minutes
- Boost marketing ROI by up to 20%
- Double campaign velocity through orchestration and automation
“Chord isn’t just another CDP—it’s an AI-powered marketing co-pilot. Bryan and his team are redefining what’s possible for commerce marketers in the age of AI.” - Brent Murri, Partner at M13
What’s Next
With this investment, we’re focused on:
- Expanding our AI and orchestration capabilities
- Deepening integrations across the commerce stack
- Helping more brands move from data complexity to data confidence
We’re proud of what we’ve built, and even more excited about where we’re headed. This raise is a vote of confidence in our platform, our customers, and the future we’re creating together.
Learn more about how Chord can help your commerce brand today.
