Background
Ruggable, a leading brand in the home decor space, built its reputation on offering stylish, washable rugs that meet the needs of modern consumers. However, as the company scaled, its data infrastructure struggled to keep up.
Disparate systems and decentralized data access led to inconsistent insights and inefficiencies across the business. Without a unified view of customer data, marketing and operations teams faced significant challenges in making confident, data-driven decisions. It became clear that Ruggable needed a scalable, cost-effective solution to manage its growing data needs without embarking on a resource-intensive development effort.
The Challenge
The Cost of Fragmented Data
Ruggable’s internal technology team faced increasing pressure to support multiple departments with accurate and timely data. However, much of their time was consumed by managing a fragmented technology stack and reconciling inconsistent data sources. Key challenges included:
- Data Silos: Customer data was spread across multiple systems, leading to inefficiencies and errors in reporting.
- Resource Strain: The internal team lacked the bandwidth to build and maintain a custom data infrastructure.
- High Costs: Managing a homegrown system was becoming increasingly expensive and difficult to scale.
- Unreliable Insights: Inconsistent data made it difficult to deliver effective insights, personalize marketing campaigns, and optimize business operations.
Ruggable explored building a proprietary solution but quickly realized it would require a multi-year, costly investment. They needed an alternative—a streamlined, reliable, and cost-effective solution that could be implemented quickly.
The Solution
Buy, Don’t Build
Rather than taking on an expensive and time-consuming development project, Ruggable turned to Chord’s Customer Data Platform for a better approach. Chord’s end-to-end data solution provided:
- One Unified Data Layer: A single source of truth for customer insights across all business functions.
- Seamless Implementation: A fully functional, scalable data infrastructure up and running in just a few weeks.
- Cost Savings: A 30% reduction in technology costs by replacing fragmented systems with Chord’s integrated solution.
- Accurate Insights: Reliable, continuously updated customer data, enabling better decision-making across teams.
“Our business grew exponentially, and so did the dataset our team relied on to drive the business forward. Unfortunately, our data wasn't organized very well, it lived across different systems, and was really expensive to house and process. We explored a few different solutions and came to the conclusion that we were staring down a very expensive, multi-year development effort until we found Chord. But we were still skeptical. That’s when the Chord team proposed that we test drive the solution before committing to a long-term contract, and the rest is history.”— Josh Maynard, VP Technology at Ruggable
The Results
Faster Implementation, Better Insights, Lower Costs
Switching to Chord transformed Ruggable’s data strategy, enabling them to:
- Reduce technology costs by 30% by consolidating fragmented tools into one streamlined solution.
- Drastically decrease implementation time—what would have taken 12-18 months with a custom build was completed in just weeks.
- Achieve a single, accurate view of the customer across marketing, operations, and finance.
- Empower teams with real-time, reliable insights to drive cross-channel personalization and better customer experiences.
Looking Ahead: Data as a Growth Engine
With Chord, the Ruggable teams no longer have to second-guess their data or overextend their internal teams. Instead, they can focus on growth, leveraging accurate customer insights to refine marketing strategies, optimize operations, and enhance customer experiences.
By choosing to buy rather than build, Ruggable unlocked a smarter, faster, and more cost-effective way to scale. Want to see how Chord can help your brand scale smarter? Request a demo.
