Layer 1 · Data Foundation
All your commerce data, ready for action
Chord's Data Foundation ingests, unifies, and models data from every tool in the commerce stack — Shopify, ad platforms, analytics tools, ERPs, and more.
See how your data comes together01Ingest
02Unify
1
customer record
03Model
Integrations
Works with the tools you already use
E-commerce platforms
Ad platforms
Analytics tools
Email & SMS
ERP systems
Payment processors
CDPs
Data warehouses
Process
How the Data Foundation works
01
Ingest
Pull data from every connected source — structured and unstructured — on a continuous basis. No manual exports, no stale snapshots.
02
Unify
Resolve identities, deduplicate records, and build relationships between data sources. One customer record, one source of truth.
03
Model
Transform raw data into structured models your agents and teams can act on — no custom SQL required.
Why It Matters
Not a CDP. Not a warehouse. Something better.
vs. CDPs
Data that acts, not just collects
CDPs collect and activate. Chord's Data Foundation collects, models, and powers AI. It's the difference between a pipe and a platform.
vs. Warehouses
No data team required
Warehouses require data engineers to maintain. The Data Foundation handles ingestion, modeling, and maintenance so your operators can stay focused on growth.
vs. Analytics tools
Beyond dashboards
Analytics tools only see their own data. Chord unifies your entire stack and feeds that unified picture into AI agents that take action.
FAQ
Common questions
What data sources does Chord connect to?
Chord's Data Foundation connects to e-commerce platforms, ad platforms, analytics tools, email and SMS platforms, ERPs, payment processors, and more. See the full integration list here.
How is this different from a CDP?
CDPs collect data but don't model it. Chord's Data Foundation ingests, unifies, and models data — creating relationships between sources, defining what each data point means in context, and powering downstream AI actions. A CDP is a pipe. Chord is the foundation.
Do I need a data team to set this up?
No. Chord is built for commerce operators, not data engineers. The Data Foundation handles ingestion, modeling, and maintenance so your team can focus on growth, not infrastructure.
How does the Data Foundation feed into AI agents?
The Data Foundation is the input layer for everything downstream — the Context Stack layers business rules and institutional knowledge on top of it, and Chord Agents draw on both to take accurate, grounded actions.