Belkin’s Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents

About this episode

Malik discusses why “connected” channels don’t guarantee contextual understanding without clean data governance. Key topics include phased omnichannel expansion, the necessity of auditing first-party data before investing in infrastructure, and identifying where AI creates value versus damage. She emphasizes “map your business outcomes two years forward and audit whether you can actually act on the data you collect” before pursuing martech solutions or agentic readiness.