Belkin’s Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents

Jyoti Malik's warning for anyone excited about agentic commerce: being "connected" across channels doesn't mean you actually understand your customer if the data underneath is a mess. She makes the case for auditing first-party data before investing in any new infrastructure — mapping business outcomes two years out and asking honestly whether you can even act on the data you already collect.