Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks

About this episode

The episode explores how Sonos and Ruggable are evolving their marketing technology infrastructure beyond traditional CDPs. Key topics include breaking down organizational silos, enabling self-service capabilities for marketing teams, evaluating agency partnerships, balancing data collection with privacy, Q4 preparation strategies, shifting from performance to brand-building marketing, and streamlining implementation timelines from six months to three weeks.