Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks

Sonos and Ruggable are both moving past the traditional CDP, and JP Beeghly and Josh Maynard explain why. They break down how self-service capabilities freed up their marketing teams, how they evaluate agency partners, and how one rebuild went from a six-month timeline to three weeks once the underlying data was actually trustworthy.