Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss

Ali Weiss spent a decade building the Glossier playbook from the inside, and joins Bryan to unpack what actually scales and what doesn't. They cover early social marketing, balancing performance with brand-building, why she thinks in terms of "data-informed" rather than "data-driven," and where AI fits into modern marketing without replacing human judgment.