Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss

About this episode

This episode of Brilliant Commerce features host Bryan Mahoney discussing D2C marketing evolution with Ali Weiss. The conversation explores “creating authentic customer relationships at scale” and covers strategic topics including early social media marketing, the Glossier playbook development, omnichannel retail strategy, balancing performance and brand building, customer experience measurement, “data informed” versus “data driven” decision-making, product launch management, and AI’s role in modern marketing with human oversight considerations.