Clove’s Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion

About this episode

Nick discusses his diagnostic approach to identifying conversion funnel leaks through monthly and year-over-year cohort analysis. Key topics include leveraging post-purchase surveys to validate customer insights (revealing 70%+ switching from Nike/Hoka), transitioning measurement strategy beyond single-source analytics, navigating privacy-first marketing challenges, implementing generative engine optimization practices, employing disciplined testing frameworks, and prioritizing root-cause analysis before automation implementation.