Clove’s Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion

Before Nick Sanetra optimizes anything, he goes looking for the hole in the bucket. He walks through the cohort analysis that revealed over 70% of Clove's customers were switching from Nike or Hoka, why he no longer trusts single-source analytics, and why root-cause diagnosis has to come before automation, not after.