Forbes’ Emily Jackson on Why Last-Click Attribution Fails Social Commerce (and How to Pivot Advertisers)

About this episode

The episode examines how Forbes Vetted restructured its revenue model as Gen Z increasingly seeks product recommendations on social platforms rather than traditional search. Key topics include maintaining editorial independence from monetization teams, creating platform-specific content, transitioning from last-click to influence-based attribution models, and diversifying revenue beyond affiliate commissions to include branded content and video monetization.