How Summersalt Built a Swimwear Brand from 10,000 Body Scans

About this episode

Lori Coulter built Summersalt’s product engine on data from 10,000 body scans and direct feedback on every fit. That foundation, combined with a disciplined test-and-scale approach, is what keeps customers coming back season after season. Lori and Bryan go deep on the full arc from founding to fit to AI adoption. They cover why she and her co-founder have stayed aligned for nine years, how they read product signals on launch day, and why most brands haven’t actually transformed with AI yet.