From 1% to 11% Brand Awareness: How Wecook Built a Brand Worth Caring About

About this episode

WeCook grew aided brand awareness in Ontario from 1% to 11% after their first major brand campaign. Matthew Morein, Senior Director of Brand and Content at WeCook, breaks down exactly how a performance-only company learns to build a brand worth caring about and why the investment unlocked retail expansion, cultural partnerships, and new channel opportunities in one of the most difficult consumer categories.