Kosterina’s Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations

About this episode

The episode explores how Kosterina pivoted from lifestyle to educational content focused on olive oil quality differentiation. Key themes include implementing Media Efficiency Ratio as a primary metric, repositioning olive oil as a wellness ritual, developing advanced agency vetting frameworks, using geo-targeted influencer partnerships for retail velocity measurement, capitalizing on AI-driven organic search, and employing multi-model attribution approaches for omnichannel optimization.