M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success

M13 used to back consumer brands like Bonobos and Daily Harvest. Now it invests exclusively in the infrastructure underneath them. Brent Murri explains why bolting on specialized point solutions creates unmanageable data problems instead of flexibility, and why a trustworthy, single source of truth — the kind major brands like Sonos have built on Chord — is the real precondition for AI actually working.