MOO’s Corin Mills on AI Adoption: Using Tools To Create More Customer Face Time, Not Less

Corin Mills has run e-commerce and agency-side work for MOO, a $100M+ B2B print business, and she's blunt about a hard truth: most rebrands are actually masking a harder product or architecture problem underneath. She breaks down why she never replatforms and redesigns at the same time, and how she uses AI to buy her team more face time with customers, not less.