MOO’s Corin Mills on AI Adoption: Using Tools To Create More Customer Face Time, Not Less

About this episode

Mills brings agency and operator experience to MOO, a $100M+ B2B print company. The discussion examines why “rebrands often mask harder product strategy or architecture problems,” explores the limitations of last-click attribution models favored by performance teams, and covers structural considerations like avoiding simultaneous replatforms and redesigns. Additional topics include sampling strategies for B2B markets, maintaining human oversight in AI workflows, and sustaining conviction during ambiguous rebrand launches.